About Us

Creating a Client-Centred Approach to Personal Training

Creating a Client-Centred Approach to Personal Training

Driven by Curiosity
Since 2002

Teaching How to Think, Not What to Think

We create a space for exercise professionals to question and explore.

  • Solve problems through investigation
  • Think through problems systematically
  • Ask better questions
  • Build capability that transfers to any client

This shapes how you see exercise, assessment, and professional growth.

Questions drive better thinking. Start your journey here.

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Building a
Learning Community

Since 2002, we've refined a teaching method that develops thinking through investigation.

We understand how people actually learn complex information. We create experiences that build understanding. You develop principles that work for any client situation.

How We Teach

  • Lead with Questions: Explore first
  • Every Rep Is an Experiment: Test everything
  • Fail Fast: Safe space to get things wrong.
  • Think Differently: Principles that apply to any client.
  • Learn Together: Everyone contributes insights

We still train clients daily, testing these principles with our own clients.

Founded by
Michael Goulden

Thirty years in, Michael approaches every challenge like a fresh puzzle. He founded Integra in 1997 asking why some people progress while others don't. That investigation became our educational method - teaching professionals to think systematically about exercise design and client response.

We Train the Trainers

Ready to explore exercise?

Start with L1: Exercise Mechanics Lab

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